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Test your design intuitionTests

Written by Mark more than a year ago | Permalink | 53 comments

Hypothetical scenario: the phone wakes you up at 7am, this irks you because you partied the entire previous night, celebrating the numerous awards that you won at an international design contest.

—"Hello?" you answer the phone with a coarse voice.
—"Sir, we are sorry to wake you up, we have seen your success and we want you to hire you for a very important project" someone tells you with a thick Arab accent.
—"What is it about?" you ask.
—"We are about to implement the wayfinding system for Dubai's airport, we already have a ticket for you, and your plane is leaving in two hours. Your compensation will be very attractive".

Cursing your good luck, you drag yourself out of bed, pack whatever you can, and ask the cab driver to hurry because time is short. You try to sleep, but the project is still in your head. Arriving at Dubai, a person awaits your with your name on a cardboard. You are hurried to the airport's offices: there is no time to lose.

You see five arab suits discussing hotly in their native language, they look at some papers over the desk. Looks like an important project.

—"Sir, we have been expecting you!"
—"¿What is this about?" design celebrities like you don't have time for social ettiquette, including greeting.
—"Sir, as you know Dubai is an international center of commerce, we need a wayfinding system that people of practically all nations and cultures can understand. We saw that you won many awards, that's why we called you. We need you to tell us which pictogram is the most comprehensible, sans text, for people from all over the world.

Choose the pictograms

Pick carefully, because you will only have one chance to do it

1. Choose the most comprehensible pictogram for "first aid"
Though the cross is an internationally recognized symbol of medical attention, it was often confused with hospital, when we really mean first aid. The hand reinforces the idea that it is a clinic and not a hospital. Out of the three choices that present a hand, this one was the most succesful.

2. Choose the most comprehensible pictogram for "elevator"
If you place two people of different sex, the pictogram is confused with "bathrooms". Large arrow can be confused with directional arrows (i.e. elevator ahead).

3. Chose the most comprehensible pictogram for "stairs"
A staircase without people doesn't present enough context. The version with only one person doen't work entirely right because some people might think the stairs are one-way only. The most comprehensible versions were those with two people, one going up and the other going down.

4. Choose the most comprehensible pictogram for "Extinguisher"
When flames were added to the pictogram, comprehension increased substantially.

5. Choose the most comprehensible pictogram for "Theater"
Not everyone has the same cultural background. In the case of pictograms with masks, the best variant obtained 68% of correct interpretation. The version of a person between curtains obtained 81%.

6. Choose the most comprehensible pictogram for "Tickets"
The pictogram that presents money was misinterpreted as "money exchange" or "bank". There are two correct answers: the case with a desk is recommended for information and reservations, while the second one is best for ticket booths.

Your score:

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Here is the study if you want to check it out.

Comentarios Escribe un comentario

1. Anónimo
Escrito more than a year ago
January 28, 2008

Score: 5.0

Why not just do a survey?

2. Anónimo
Escrito more than a year ago
January 28, 2008

Score: 6.7 this is bullshit where's my money?

3. Azazel
Escrito more than a year ago
March 23, 2008

Score: 6.7

Interesting...

4. Guillermo
Escrito more than a year ago
April 9, 2008

Score: 6.7

Me ha gustado mucho, tanto el contenido como la presentación. ¡Chapó!

5. axiertxo
Escrito more than a year ago
April 11, 2008

Score: 8.3

Interesting

6. Yau
Escrito more than a year ago
April 11, 2008

¡¡Buen test!!

7. elpetao
Escrito more than a year ago
April 11, 2008

Score: 3.3

:(

8. Esequevaesequellega
Escrito more than a year ago
April 11, 2008

Score: 1.7

mmmmmmmmm dificult!

9. Marcelo
Escrito more than a year ago
April 11, 2008

Score: 6.7
curious

10. Azicuetano
Escrito more than a year ago
April 11, 2008

Score: 6.7

Está muy bien este test. ^_^

11. Anónimo
Escrito more than a year ago
April 11, 2008

Score: 5.0
Esta claro, que para cada uno tiene su significado.

Por cierto, buen test que nos hemos marcado ;)

12. lcsm
Escrito more than a year ago
April 11, 2008

Score: 5.0

Interesante

13. serbenrey
Escrito more than a year ago
April 11, 2008

Score: 6.7

Si lo piensas bien, se aciertan casi todas.
Vale, vale, que después de visto...

14. Dakaisar
Escrito more than a year ago
April 11, 2008

Score: 10.0

Pues muy difícil no era xDDD

15. Araque
Escrito more than a year ago
April 11, 2008

Score: 3.3

16. Anónimo
Escrito more than a year ago
April 11, 2008

Score: 1.7

17. designer
Escrito more than a year ago
April 11, 2008

Score: 10.0

18. NO nos merecemos esto
Escrito more than a year ago
April 11, 2008

Score: 3.3

Vaya con los iconos, algo que parece tan simple...

19. Anónimo
Escrito more than a year ago
April 11, 2008

Score: 3.3

20. Anónimo
Escrito more than a year ago
April 11, 2008

Score: 3.3

21. Poquito
Escrito more than a year ago
April 11, 2008

Score: 3.3

No vale¡¡¡
Están en inglés¡¡

22. Maxi
Escrito more than a year ago
April 11, 2008

Score: 5.0, sabía que con la de la cruz roja la pifiaba....

23. eMancu
Escrito more than a year ago
April 11, 2008

Score: 5.0

Muy bueno, podria haber sacado mas, pero en las primeras pense demasiado ^^

24. Anónimo
Escrito more than a year ago
April 11, 2008

Score: 8.3

xorraaaddaaaa

25. Anónimo
Escrito more than a year ago
April 12, 2008

Score: 5.0 A person between curtains is a theatre??? It's me behind the window!!! Really, most of your good signs just don't say anything, or say too much to be a sign

26. Anónimo
Escrito more than a year ago
April 12, 2008

Score: 5.0 A person between curtains is a theatre??? It's me behind the window!!! Really, most of your good signs just don't say anything, or say too much to be a sign

27. Anónimo
Escrito more than a year ago
April 12, 2008

And what about elevator??? box, people inside, arrow up an down... That's an elevator, the one you choose is full of unneed information, and that's a big mistake in a sign

28. Leo
Escrito more than a year ago
April 26, 2008

Score: 8.3
ooooooooooook!
Hahaha this was kinda fun, lol!!!

29. Ness
Escrito more than a year ago
May 20, 2008

Score: 8.3
mmmmm no estuvo tan mal

30. mar
Escrito more than a year ago
May 29, 2008

Score: 8.3

tsss

31. Anónimo
Escrito more than a year ago
June 26, 2008

Score: 10.0

is too easy :s

but i dont agree with very of your oppinions

32. Carlos Palomino
Escrito more than a year ago
July 10, 2008

Score: 8.3
The test is a good way to see our ingenious level. Very well

33. Angel
Escrito more than a year ago
August 21, 2008

Score: 10.0

mmm...

34. masterq
Escrito more than a year ago
September 13, 2008

Score: 5.0

chale

buen test

35. Cynthia
Escrito more than a year ago
September 23, 2008

Score: 0.0

Ja, jajajajaj

Como ves Mark... ahora resulta que no se nada de pictogramas!!!!!!

Saludos,

Cynthia Torres

36. Daniel
Escrito more than a year ago
November 5, 2008

Score: 5.0

Lo buenos que no me dedico al diseño u.u

37. D.J. Davis
Escrito more than a year ago
December 24, 2008

Score: 10.0 Surface , balance , listen to
trueness of heart

38. leonardo Daniel Monterrubio Granados
Escrito more than a year ago
January 6, 2009

Score: 10.0

mmm is to easy je

39. Anónimo
Escrito more than a year ago
February 10, 2009

Score: 1.7 bad bad bad. Great test but i´m disagree with some signals

40. maria ines islas islas
Escrito more than a year ago
February 18, 2009

Score: 3.3

41. Anónimo
Escrito more than a year ago
March 3, 2009

Score: 6.7

42. Nate
Escrito more than a year ago
March 12, 2009

Score: 3.3 I agree that some of the signs have too much information, such as the elevator one. Also, I think the first aid one is a bit misleading. If the red cross is on a box, it obviously doesn't mean hospital and is probably a first aid kit. Very interesting, though

43. Venky
Escrito 11 agomonths
April 22, 2009

Score: 10.0

44. prasanth kollaikal
Escrito 11 agomonths
April 22, 2009

Score: 48.3

45. prasanth kollaikal
Escrito 11 agomonths
April 22, 2009

there is bug in the code.. i got 48.3 :)

46. MU
Escrito 8 agomonths
June 25, 2009

Score: 6.7

47. Anónimo
Escrito 8 agomonths
July 7, 2009

Score: 5.0

48. laser engraver
Escrito 6 agomonths
September 2, 2009

Score: 10.0

49. steel house
Escrito 6 agomonths
September 2, 2009

Score: 48.3

50. brotherjet
Escrito 6 agomonths
September 2, 2009

Score: 10.0 Surface , balance , listen to
trueness of heart,Great test but i´m disagree with some signals

51. Jajaja!!!! Soy yo!! xD
Escrito 4 agomonths
November 2, 2009

Score: 10.0
Ohhh yeaah mamá!!!

52. david
Escrito 4 agomonths
November 2, 2009

Score: 10.0 nice elemnts jaja also the answers are strange, but occidental culture is difrent than in dubai

53. María José
Escrito 4 agomonths
November 9, 2009

Score: 5.0

Interesante, cómo nos damos cuenta que no en todos los países los señalamientos serán los mismos y la forma de interpretarlos

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